Management Planning Essay Example | Topics and Well Written Essays - 2000 words - 2

The board Planning - Essay Example n association and in this way it is foremost for a person to have the option to get a handle on the different ideas that have to do with them Doing so permits one to have the option to play out their capacities in a productive way that will ensure progress inside the organization (Johnson, Scholes and Whittington, 2012). Two of the highlights that have been referenced above and influence administrative execution incorporate relational connections and relational abilities. These two highlights can be said to have a relationship with each other concerning one create one, they should have the option to build up the other (Boddy, 2011). In such a case, it tends to be said that relational connections and relational abilities are engaged with an amicable presence with each other in the business world. There are various ways that these two highlights can influence the degree of execution equipped for an administrator, yet so as to figure out what they are, one first needs to comprehend what these they are (Johnson, Scholes and Whittington, 2012). Relational connections can allude to a relationship between at least two individuals framed because of normal association between the included gatherings with each other (Gable and Reis, 2010). There are distinctive fundamental purposes for the advancement of this communication, for example, love, derivation or business/work commitments that expect one to invest energy with another. This sort of connections can be supposed to be framed inside the specific situations and rules of society and subsequently can be administered by the law, shared understanding or social perspectives. Relational connections can be viewed as the foundation of society all in all. Relational abilities have to do with the degree of ones capacity to effectively speak with someone else (Maniaci and Reis, 2010). Correspondence itself can be clarified as the procedure whereby a message is effectively moved from one individual (the sender) to another (the beneficiary). Without correspondence, one would not have the option to get others and in this way

Definition and Examples of Lexicography

Definition and Examples of Lexicography Etymology is the way toward composing, altering, and additionally arranging a dictionary. An creator or editorial manager of a word reference is known as a word specialist. The procedures engaged with the assemblage and execution of computerized word references, (for example, Merriam-Webster Online)â is known asâ e-etymology. The essential distinction among etymology and semantics, says Sven Tarp, is that they have two totally unique subject fields: The subject field of phonetics is language, while the subject field of etymology is word references and lexicographic works when all is said in done (Beyond Lexicography in Lexicography at a Crossroads, 2009).In 1971, recorded etymologist and word specialist Ladislav Zgusta distributed the main significant worldwide handbook on etymology, Manual of Lexicography, which remains the standard content in the field. Historical underpinnings: From the Greek, word compose Elocution: LEK-si-KOG-ra-charge Beginnings of English Lexicography The beginnings of English etymology return to the Old English time frame . . .. The language of the Roman Church was Latin; its clerics and priests should have been skillful in Latin so as to direct administrations and to peruse the Bible . . .. As English priests considered these Latin original copies, they would some of the time compose the English interpretation above (or underneath) a Latin word in the content, to support their own learning, and as a manual for ensuing perusers. These single word interpretations, composed between the lines of an original copy, are called interlinear shines; they are viewed as the beginnings of (bilingual) etymology. (Howard Jackson, Lexicography: An Introduction. Routledge, 2002) Samuel Johnson (1709-1784) and English Lexicography I am not yet so lost in etymology, as to overlook that words are the girls of earth and that things are the children of heaven.(Samuel Johnson)[Samuel] Johnson was not just imaginative in his utilization of 114,000 references to demonstrate his definitions and the use of words and meanings. He likewise noticed the creator who had first utilized a word or collocation and who had last utilized an out of date word. He likewise ventured to include prescriptive critiques at whatever point there was question about usage.(Piet van Sterkenburg, A Practical Guide to Lexicography. John Benjamins, 2003) English Lexicography in the twentieth Century In the English language zone, the lexical direction has since quite a while ago stayed recorded. The main version of the Concise Oxford Dictionary, by H.W. what's more, F.G. Fowler, dates from 1911 and inclines intensely on [James] Murrays New English Dictionary on Historical Principles [later renamed the Oxford English Dictionary]. It was additionally because of the way that the primary enhancement to the OED was distributed in 1933 and the second was in readiness from 1950 onwards, to be distributed in four thick volumes under the general editorship of Robert Burchfield. By chance, that supplement included swear words, sexual terms, conversational discourse etc.Innovations in the English etymology were to be found in the word references by Longman and Collins, in light of contemporary corpora of electronic messages and tied down altogether in a database structure. . . .In 1988, the main version of the OED was made accessible on CD-ROM and the second release in 1992.(Piet van Sterke nburg, The Dictionary: Definition and History. A Practical Guide to Lexicography, altered by Piet Van Sterkenburg. John Benjamins, 2003) Publicly supporting and Contemporary Lexicography Sites, for example, those for Urban Dictionary and Wiktionary . . . offer what is known as bottoms incorporate Twittersphere, sexting, cyberstalking and captcha. . . . Such yell outs are the absolute opposite of customary etymology. . . . In the event that the word reference producer is an unassuming annalist while the vocabulary is being made, they become a deityor at any rate a cut-rate Mosesonce it shows up and turns into a wellspring of as far as anyone knows dependable data. . . .Allowing in the road will end no universes however will it improve the nature of word references? Structure as ever goes head to head content. The structure can be equitable as all heck, however in dictionary land, without a doubt the substance is what makes a difference. . . .Reference ought to be on the web. The open doors for introduction, for expansiveness of data and for complex quests that would be inconceivable in a print word reference are too acceptable to even think about missing. However, on the off chance that reference is to stay helpful, at that point it can't become amateur night. (Jonathon Green, Dictionaries Are Not Democratic. The Observer, September 13, 2012) The Lighter Side of Lexicography Etymologist, n. A pestilent individual who, under the falsification of recording some specific stage in the advancement of a language, does what he can to capture its development, solidify its adaptability and automate its techniques. (Ambrose Bierce, The Devils Dictionary, 1911)

William Faulkner Essay Example | Topics and Well Written Essays - 2000 words

William Faulkner - Essay Example Faulkner was a multitalented individual even at a youthful age; he was dynamic in sports as he played for his secondary school football crew. His inclinations in writing were delineated during his initial years. After arriving at pubescence, this prestigious writer began composing sonnets. Notwithstanding, after his teenagers, Faulkner started loosing enthusiasm for formal investigations and in the end chose to stop school. A couple of years after the fact, Faulkner was to meet one of the most moving abstract specialists in the course of his life; Phil Stone. Furthermore, Faulkner met the adoration for his life in those early years; she was known as Estelle Oldham. The later referenced young lady had a sentimental relationship with Faulkner yet never dedicated her life to him since she was promised to another person. Stone-his artistic coach had seen a portion of Faulkner's previous beautiful works and understood that he could make it in the realm of writing. Faulkner's first occupation was an in New Haven where he worked quickly in an Arms Company. From that point, he took a stab at joining the Army however his physical appearance didn't permit him to advance. A short time later, he joined the Canadian Royal Air power. His life in the Air power didn't keep going since a long time ago the universal war finished only not long after he had gone along with them. So as to monitor his encounters, Faulkner chose to buy some Air power honors. This involvement with the Army was one of the most compelling viewpoints in his abstract works. One of his books; Soldier's compensation: which was distributed in '26 demonstrated a portion of his anecdotal encounters in the war. In the year 19919, Faulkner got an opportunity to join a college. He had the option to achieve this even in spite of the way that he had dropped out of secondary schools. This future creator was dynamic in his college framing clubs and other comparable affiliations. (Amazon, 2006) Be that as it may, Faulkner never finished his examinations. Rather he settled on unspecialized temp jobs. He filled in as a postmaster, book shop right hand and even as a Scoutmaster. Every one of these occupations didn't suite his cordial character and he had to leave or very. Scholarly works In the mid twenties, Faulkner started by thinking of certain papers that framed piece of the New Orleans assortment. He at that point set out on his first artistic novel called Soldier's compensation. In the wake of finishing this novel, it was distributed by Live right. From that point, Faulkner chose to move to Italy and afterward Paris. These filled in as incredible impacts in is second novel; Sanctuary. The subsequent novel was distributed in the year 1926 and was entitled Mosquitoes. It for the most part discussed a portion of the prior impacts in the military however this book was not perhaps the best creation. Disappointments in the last novel brought about enhancements in his next bits of work. He was encouraged to remain consistent with his underlying foundations and this is actually what he did in his ensuing works. Faulkner understood that he could make more prominent impacts in the event that they delineated local parts of his locale. This third distribution appeared to b e extremely intriguing to Faulkner yet not to his distributers. His first distributer declined to wok with him thus did numerous different distributers. After a distraught quest for a distributer, Faulkner at long last got a willing one in the year 1926. Be that as it may, the novel was just discharged after extreme altering and changes made to his title.

Sample Essay Writing - What You Should Know

Sample Essay Writing - What You Should KnowIn writing sample essays, you must clearly show how the composition of samples are useful for certain companies. These samples are important for employers to know the skills and abilities of employees before hiring them. Nowadays, the sample essays are very popular among companies for various reasons.While you are writing the samples, you must always have in mind certain job responsibilities. For example, some companies may need to ask employees about their prior work experience. Others may be looking for companies that are offering opportunities for promotion and other promotional activities.There are many companies that offer sample for various job descriptions. You can take these samples as a reference. The sample essays must be written in an interesting manner so that you will not fail the company.You can always find a great sample for any job description. This is because there are numerous job descriptions available online. When searchi ng for such samples, make sure that you take your time while studying.When you are writing the samples, you should check out for the answers provided by the sample in order to find out if the answers are right or not. If the answers provided by the sample are wrong, then there may be some problems in your essays. You have to put up all the information provided by the sample accurately.You should check out for the form of correspondence used in the sample. If the letter has proper and good writing style, you can trust the answers given by the sample. On the other hand, if the sample used is formal, you may not trust it completely.Besides the sample, the sample you have may have various parts that are necessary for your essays. In fact, the company may require you to answer a number of questions. Thus, make sure that you do your best to write samples in a professional manner.

When the Was Titanic Found

After the sinking of the Titanic on April 15, 1912, the great ship slumbered on the floor of the Atlantic Ocean for over 70 years before its wreckage was discovered. On September 1, 1985, a joint American-French expedition, headed by famous American oceanographer Dr. Robert Ballard, found the Titanic over two miles below the ocean’s surface by using an unmanned submersible called Argo. This discovery gave new meaning to the Titanic’s sinking and gave birth to new dreams in ocean exploration. The Titanic’s Journey Built in Ireland from 1909 to 1912 on behalf of the British-owned White Star Line, the Titanic officially left the European port of Queenstown, Ireland, on April 11, 1912. Carrying over 2,200 passengers and crew, the great ship  began its maiden voyage across the Atlantic, headed for New York. The Titanic carried passengers from all walks of life. Tickets were sold to first-, second-, and third-class passengers—the latter group largely consisting of immigrants seeking a better life in the United States. Famous first-class passengers included J. Bruce Ismay, the managing director of the White Star Line; business magnate Benjamin Guggenheim; and members of the Astor and Strauss families. The Sinking of the Titanic Only three days after setting sail, the Titanic struck an iceberg at 11:40 p.m. on April 14, 1912, somewhere in the North Atlantic. Although it took the ship over two and a half hours to sink, the vast majority of the crew and passengers perished due to a significant lack of lifeboats and improper use of those that did exist. The lifeboats could have held over 1,100 people, but only 705 passengers  were saved; nearly 1,500 perished the night the Titanic sank. People around the world were shocked when they heard that the â€Å"unsinkable† Titanic had sunk. They wanted to know the details of the disaster. Yet, however much the survivors could share, theories about how and why the Titanic sank would remain unsubstantiated until the wreckage of the great ship could be found. There was just one problem—no one was sure exactly where the Titanic had sunk. An Oceanographers Pursuit For as long as he could remember, Robert Ballard had wanted to find the wreckage of the Titanic. His  childhood in San Diego, California, near the water sparked his life-long fascination with the ocean, and he learned to scuba dive as soon as he was able. After graduating from the University of California, Santa Barbara in 1965 with degrees in both chemistry and geology, Ballard signed up for the Army. Two years later, in 1967, Ballard transferred to the Navy, where he was assigned to the Deep Submergence Group at the Woods Hole Oceanographic Research Institution in Massachusetts, thus beginning his illustrious career with submersibles. By 1974, Ballard had received two doctoral degrees (marine geology and geophysics) from the University of Rhode Island and had spent a lot of time conducting deep-water dives in Alvin,  a manned submersible he helped design. During subsequent dives in 1977 and 1979 near the Galapagos Rift, Ballard helped discover hydrothermal vents, which led in turn to the discovery of  the amazing plants that grew around these vents. Scientific analysis of these plants led to the discovery of chemosynthesis, a process in which plants use chemical reactions rather than sunlight to get energy. However many shipwrecks Ballard explored and however much of the ocean floor he mapped, Ballard never forgot about the Titanic. â€Å"I always wanted to find the Titanic, Ballard has said.  That was a Mt. Everest in my world—one of those mountains that had never been climbed.†* Planning the Mission Ballard wasn’t the first to try to find the Titanic. Over the years, there had been several teams that  had set out to find the wreckage of the famous ship; three of them had been funded by millionaire oilman Jack Grimm. On his last expedition in 1982, Grimm had taken an underwater picture of what he believed to be a propeller from the Titanic; others believed it was only a rock. The hunt for the Titanic was to continue, this time with Ballard. But first, he needed funding. Given Ballards history with the U.S. Navy, he decided to ask them to fund his expedition. They agreed, but not because they had a vested interest in finding the long-lost ship. Instead, the Navy  wanted to use the technology Ballard would create to also help them find and investigate the wreckage of two nuclear submarines (the USS Thresher and the USS Scorpion) that had been mysteriously lost in the 1960s. Ballard’s search for the Titanic provided a nice cover story for the Navy, who wanted to keep their search for their lost submarines a secret from the Soviet Union. Amazingly, Ballard maintained the secrecy of his mission even as he built the technology and used it to find and explore the remains of the USS Thresher  and the remains of the USS Scorpion. While Ballard was investigating these wreckages, he learned more about debris fields, which would prove crucial in finding the  Titanic. Once his secret mission was complete, Ballard was able to focus on searching for the Titanic. However, he  now had only two weeks in which to do it. Locating the Titanic It was late August 1985 when Ballard finally began his search. He  had invited a French research team, led by Jean-Louis Michel, to join this expedition. Aboard the Navy’s oceanographic survey ship, the Knorr, Ballard and his team headed to the likely location of the Titanic’s resting place—1,000 miles due east of Boston, Massachusetts. While previous expeditions had used close sweeps of the ocean floor to search for the Titanic, Ballard  decided to conduct mile-wide sweeps in order to cover more area. He was able to do this for two reasons. First, after examining the wreckage of the two submarines, he discovered that ocean currents often swept lighter pieces of the wreck downstream, thus leaving a long debris trail. Secondly, Ballard had engineered a new unmanned submersible (Argo) that could explore wider areas, dive deeper, stay underwater for many weeks, and deliver crisp and clear pictures of what it found. This meant that Ballard and his team could stay on board the Knorr and monitor the images taken from Argo, with the hopes that those images would capture small, man-made pieces of debris. The Knorr arrived in the area on August 22, 1985, and began sweeps of the area using Argo. In the early morning hours of September 1, 1985, the first glimpse of the Titanic in 73 years appeared on Ballard’s screen. Exploring 12,000 feet below the ocean’s surface, the Argo relayed the image of one of the Titanic’s boilers embedded within the sandy surface of the ocean’s floor. The team on the Knorr was ecstatic about the discovery, although the realization that they were floating atop the graves of nearly 1,500 individuals lent a somber tone to their celebration. The expedition proved to be instrumental in shedding light on the Titanic’s sinking. Prior to the discovery of the wreckage, there was some belief that the Titanic had sunk in one piece. The 1985 images did not give researchers definitive information on the ship’s sinking; however, it did establish some basic foundations that countered early myths. Subsequent Expeditions Ballard returned to the Titanic in 1986 with new technology that allowed him to further explore the interior of the majestic ship. Images were collected that showed the remains of the beauty that so captivated those who had seen the Titanic at its height. The Grand Staircase, still-hanging chandeliers, and intricate  iron-work were all photographed during Ballard’s second successful expedition. Since 1985, there have been several dozen expeditions to the Titanic. Many of these expeditions have been controversial since salvagers brought up several thousand artifacts from the ship’s remains. Ballard has been widely outspoken against these efforts, claiming that he felt the ship deserved to rest in peace. During his two initial expeditions, he decided not to bring any discovered artifacts to the surface. He felt that others should honor the sanctity of the wreckage in a similar fashion. The most proliferate salvager of Titanic artifacts has been RMS Titanic Inc.  The company has brought many notable artifacts to the surface, including a large piece of the ship’s hull, passenger luggage, dinnerware, and even documents preserved in oxygen-starved compartments of steamer trunks. Due to negotiations between its predecessor company and the French government, the RMS Titanic group initially could not sell the artifacts, only put them on display and charge admission to recoup expenses and generate profit. The largest exhibition of these artifacts, over 5,500 pieces,  is located in Las Vegas, Nevada, at the Luxor Hotel, under the direction of the RMS Titanic Groups new name, Premier Exhibitions Inc. Titanic Returns to the Silver Screen Although the Titanic has been featured in numerous films through the years, it was James Cameron’s 1997 film, Titanic, that stimulated massive, worldwide interest in the ship’s fate. The movie became one of the most popular films ever made. The 100th Anniversary The 100th Anniversary of the sinking of the Titanic in 2012 also fueled renewed interest in the tragedy, 15 years after Cameron’s film. The wreckage site is now eligible to be named a protected area as a UNESCO World Heritage site, and Ballard is also working to preserve what remains. An expedition in August 2012  revealed that increased human activity has caused the ship to break down at a faster rate than previously expected. Ballard came up with a plan to slow the process of degradation—painting the Titanic while it remains 12,000 feet below the ocean’s surface—but the plan was never implemented.   The discovery of the Titanic was a momentous accomplishment,  but not only is the world conflicted about how to care for this historical wreck, but its existing artifacts could also now be in jeopardy. Premier Exhibitions Inc. filed for bankruptcy in 2016, asking permission from the bankruptcy court to sell the  Titanics artifacts. As of this publication, the court has not made a ruling on the request.

Case Analysis Inc Al - 1433 Words

SUNBEAM CORP. Ahmad et al. (2013) indicated that the company created $35 million in inappropriate restructuring reserves in 1996 that were reversed in 1997 to inflate income through cookie jar reserves to create fake profits and creating the illusion of a rapid turn-around (pp.8-10). Ahmad et al. mentioned that the company reported a $109 million revenue in 1997, of which over $70 million of revenue from bill and hold sales, channel stuffing by putting inventory onto the books of distributors and retailers and other inappropriate accounting practice, such as, reduction of inventory to fabricate large profits when the goods were sold, recorded some sales that were not real and restated down to $38 million (pp.8-10). Ahmad et al. mentioned that the SEC charged the CEO for violating federal laws by misrepresenting material information and settled by paying portion of the $141 million, while former controller and chief accounting officer each agreed to pay $100,000 in fines, as well as Arthur Ande rsen settled for undisclosed amount (pp.8-10). CENDANT CORP. (1997) Ahmad et al. (2013) indicated that as a result of the merger of HFC with CUC International and formed Cendant Corp but, it was revealed that CUC overstated revenue by $500 million between 1995 and 1997 (pp.8-10). Crumbley et al. (6 edition) specified that CUC deliberately and fictitiously inflated operating income by 50% or manufactured about $500 million in fake revenue (p.3081). Ahmad et al. described thatShow MoreRelatedThe Mission And Vision Statements Of An Organization799 Words   |  4 Pagesconnection is pivotal when discussing how BJ s Wholesale Club Inc. value statements are aligned to its proposed strategic plan. Furthermore, in this paper the Internal and external analyzes are two essential phases in the strategic planning process of BJ s. Significantly, when formulating relevant and feasible plans it is imperative for strategy makers to have a thorough understanding of the organization s direction BJ s Wholesale Club Inc. Vision Statement Grensing - Pophal (2011) stated, A visionRead MoreThe Technology of Cash Flows Essay1459 Words   |  6 Pagesassist with budgeting as it can predict cash flows in the future (Megan et al., 2009). Additionally, investors use it to assess the financial health of a company (Gibson, 2011; Megan et al., 2009). Technology companies have experienced significant growth in the new millennium as the demand for access to immediate information has increased and the use of the internet has become mainstream. This paper will discuss Google Inc. (Google), its cash flows, its status as a growth firm, and supplementalRead MoreBenefits Of Sustaining A Competitive Advantage For Apple Inc.1297 Words   |  6 Pageselse by performing different activities that will be hard to duplicate from the competition (Dess, et al., 2005). Sustaining a competitive advantage became hard for Apple Inc. as noticed in the Harvard Business School Premier Case. Therefore, this paper is an analysis of Apple, Inc. based on a 7-year old case written by David Yoffie and Michael Slind published by Harvard Business School (Yoffie, et al., 2008). The following paper examines in detail the strategies utilized by the company as outlinedRead MoreNeed Analysis Paper1009 Words   |  5 Pages(Malicka et al., 2017). In this regar d, the need to provide an expanded curriculum will certainly affect the manner in which the effective instructions will be delivered to the students subsequently improving the performance of the school. The purpose of this paper will be to create a need analysis for the identified need of Whitney school. Further, the learner characteristics for the identified need as well as its objectives will be highlighted. Finally, it will create the procedural analysis flowchartRead MoreVitality Health Enterprises Inc Essay examples1464 Words   |  6 PagesPOLYTECHNIC OF NAMIBIA HAROLD PUPKEWITZ GRADUATE SCHOOL OF BUSINESS Performance Management at Vitality Health Enterprises, Inc Case Report By Leonardo Imerne Strategic Human Resources Management (SHM910M) Date: 21 June 2014 2 EXECUTIVE SUMMARY This report will focus on the performance management at Vitality Health Enterprises, Inc, which is a cosmetics and beauty products oriented business. The business started off well with a fast expansion approach. As the company grows, performance managementRead MoreHuman Resource Functions at Apple Computers Inc: An Analysis1544 Words   |  6 Pagesï » ¿Apple Human Resource: Apple Computer Inc. or Apple Inc. is a multinational corporation in the United States that develops and markets consumer electronics, personal computers, and computer software. The firm is widely recognized for several hardware products like the Macintosh brand of computers, the iPad, the iPhone, and the iPod. On the contrary, Apples software products include Mac OS X operating system, Final Cut Studio, the iTunes media browser, and a series of professional audio and film-industryRead MoreCase Study : Panera Bread Company1663 Words   |  7 PagesCase 8: Panera Bread Company (2010): Still Rising Fortunes? Case Analysis Executive Summary Synopsis of the Case By 2010, Panera Bread Company (PBC) stood ahead of the crowd; once a pioneer in the fast casual concept of dining, the organization has now far surpassed its competition (Vincelette Fogarty, 2010). Enduring economic challenges that only strengthened the organizations position as industry leaders while competitors struggled to exist, Panera’s co-founder and majority shareholder RonaldRead MoreDesigning A Custom Home For Building A New Home1663 Words   |  7 PagesThe customer is looking to build a new home in the Clarksville, Tennessee area and wants the construction completed by August 2017. The customer has requested a project proposal from Wilson Construction, Inc. for architectural plans to construct a custom home consisting of 4500 square feet. The main objective of the new home project is to design a quality custom home that meets all stakeholders’ expectations while fitting into the surrounding area to allow the market value to remain fluent with otherRead Mor eAn Example of an Introduction1608 Words   |  7 Pageslead in sentence that refers back to the essay topic It is the intention of this paragraph to analyse how and when Drug Inc. senior managers can deal with resistance to change, downsizing and casualisation of non-core employees. Step Two: Cite expert opinion to support your upcoming cause and effect analytical example. Kotter Schlesinger (1979), as cited in Wood et al., (2006:504), argues that there are six ways to deal with resistance to change namely education and communication, participationRead MoreEssay on BUSI561 03 PetersenCaseStudy1263 Words   |  6 Pagesï » ¿ The Petersen Case Study David A. Gatti Liberty University Author Note David A. Gatti, SU 15, BUSI 561-Legal Issues in Business (B16), Liberty University. This paper was conducted as a Discussion Board Post assigned by Professor J. Reinke of: Liberty University, Graduate School of Business, Lynchburg, Virginia 24515. Correspondence concerning this project should be addressed to: David A. Gatti, Liberty University, Graduate School of Business, Lynchburg, Virginia

Entrepreneurship Business Plan Analysis †Free Samples

Question: Discuss about the Entrepreneurship Business Plan Analysis. Answer: Introduction Business plan is a written document that defines the business objectives, sales, strategies, financial and marketing forecasts. Analysis of business plan involves the evaluation of a business plan so that the entrepreneur or investor can provide a logical breakdown. The three main functions of a business plan are to communicate the future of business, to act as an organizing tool, and to convey the credibility of business. Business planning is important as it provides a clear statement of direction, provides a holistic perspective on the firm, encourages goal setting and encourages entrepreneurs to research their business idea. Further, a business plan can help raise finance and provide a suitable yardstick to evaluate the organizational performance. However, a business plan does not guarantee success. It may have biased or outdated information. Also, it cannot eliminate uncertainty. The three main elements of a business plan are operations, finance and marketing. The business plan i ntegrates operations, marketing and financial aspects of the business. This report involves the evaluation of The Pasta Tree, the only fresh pasta retail producer in Springfield. The main components of a business plan are executive summary, company background, marketing, production and operations, financial projections, implementation timetable and appendices. Evaluation of Executive Summary The executive summary is the introductory segment that briefly summarises key features such as business objectives and goals, marketing, operations and financial segments. In the business plan of The Pasta Tree, a brief description of the company is provided. It is stated that the company has built a loyal customer base while increasing sales 15% every year in the past three years (Bplans.com 2017). The figures for initial investment are stated as $80,000 (Bplans.com 2017). The executive summary also states the plan of expanding operations within the city to meet the increased demand. It is evaluated that the business plan seems practical as it has a clear direction and target. The business plan states the objectives of expanding production facilities, establishing strong sales and maintaining tight control of cost during expansion. Further, the organizational mission is making high quality products, offering greater value to the consumers and having commitment to the highest standard (Bplans.com 2017). It helps in getting a brief idea about the basic attributes or key value of the company. The brief statements of the marketing program, operations planning and financial charts give a clear picture of how the objectives and goals shall be attained. The financial highlights are represented in the form of chart that makes the understanding stronger. Therefore, the executive summary covers all the important aspects and components giving it a clear direction (Watson, McGowan and Smith 2015). Evaluation of Company Background Company background describes the background, history, types of products and services, number of employees, business goals, mission statement and other relevant details about the company. This gives the readers an understanding of the issues that supports the organization to grow. The business plan states about the ownership of The Pasta Tree by Jill Forman and John Wingate. However, no details are stated about the two owners regarding their background or education. The company history is stated how the fresh pasta was first created (Bplans.com 2017). The details are mentioned about how the two owners have come a long way to bring the product and sell to the public. The graphical representation of the past performance regarding the sales, net profit and gross profit helps in easy understanding of the plan. Further, the business plan states the analysis of previous years balance sheet to analyse the sales, gross profit, and net profit (Bplans.com 2017). These statements could only be s tated in the appendices and a detailed account of the previous years could be avoided. The business plan states the location and facilities. The greatest strength is that is mentions about the convenience offered by the location. This gives an idea about the strategy for new location (Bplans.com 2017). Further, the list of products is stated that are offered by the company such as linguini, tricolour fusilli, fettuccine and various others (Bplans.com 2017). However, the services offered by the brand are not stated such as fulfilment of customers needs, customer care service or home delivery options (Brinckmann and Kim 2015). Evaluation of Marketing For determining the marketing strategies, the company needs to undertake market research. The market needs to be assessed using frameworks and strategies to analyse the market environment. The business plan uses the segmentation strategy to target a group of customers. According to Neill, Metcalf and York (2015), the market segment can be divided demographically, geographically, behaviourally and psychograph. It is analysed that the market is segmented only based on the purchasing pattern of the consumers. The market segmentation could be wider so that a group of customers could be targeted. Based on demographic segmentation, the market could be divided for men and women of all ages. The geographic segmentation is identified as sale in supermarkets and small grocery stores where the product shall reach the customers (Bplans.com 2017). Based on psychograph, the market can be segmented as the people who have a moderate lifestyle but wish to consume freshly made products. According to b ehaviour, the market can be segmented as the consumers who have frequent usage of pasta. The consumers who make pasta at home so that they can consume it fresh can be chosen as a prime market segment. The target market is selected as the urban professional segment that would be attracted to the freshness and quality of The Pasta Tree (Ghandour 2014). It is argued that no external environment analysis is made that would affect the operations in Sydney. The market trends and demand of the consumers for pasta needs to be analysed. The plan does not identify a few competitors in the same industry and their distinctive advantage over The Pasta Tree. However, the plan identifies the packaging strategy used by The Pasta Tree to make the product competitive (Bplans.com 2017). It is further argued that the marketing mix strategy is not defined that would help products reach the consumers. The extended marketing mix could be framed so that the products reach the consumers in a proper way (Martin, McNally and Kay 2013). Evaluation of Operations and Production The business plan mentions about the management co-owners Jill Forman and John Wingate who conduct and manage the daily operations at The Pasta Tree. No details are stated about the legal and licensing requirements to operate business in Sydney. The business needs to have a license and must undergo the administrative and security check processes to ensure safe food. No details are mentioned about the approval required in Sydney. The business plan mentions about the personnel required for the business such as production manager, store staff, sales manager, delivery staff and others (Bplans.com 2017). The details lack organizational structure and responsibilities to be undertaken by the staffs. No details are mentioned about the professional advisers who would help in making the business plan successful. The insurance and risk factors that could arrive in the business are not mentioned. The business plan needs to take into account the organizational risk factors in operations, staff or others so that mitigation techniques can be formulated and uncertainties can be managed. The plant and equipments required to set up the pasta business in Sydney is not mentioned. The production processes and the manpower to be used are determined (Bplans.com 2017). Evaluation of Financial Projections The financial projections are the considerations and information about the financial data. The three areas must be considered to prepare this segment- basic assumptions and information, financial forecasts and analysis of financial forecast (Bplans.com 2017). The business plan only presents the numeric data for financial forecast. No explanation is given about the assumptions made or about the forecasts is prepared. No details of the bank accounts are provided of the management. The details about loans and overdrafts are not mentioned that support the investment of the firm (Bplans.com 2017). It is analysed that the financial forecasts such as projected profit and loss statement, pro forma cash flow, break even analysis and a few business ratios are stated. The greatest strength about the financial projections are that three years are analysed that provides an idea about the financial condition of the company. However, no analysis or explanations are given that would be supporting reasons for the data. The data interpretation or the scope of growth is not stated in the business plan for The Pasta Tree. The milestones set by the firm for sales and revenue is represented graphically that adds to visual attractiveness and understanding (Bplans.com 2017). Evaluation of Implementation Table The implementation table provides the owner/manager with a schedule of the activities needed to be carried out to set up and run the business. Also, it is organised on a monthly basis, so it provides a set of milestone schedules for the owner/manager to work by. The Pasta Tree can push its three most popular products- spaghettini, linguini and fettuccine (Bplans.com 2017). The marketing strategy is determined to advertise the products with discounting feature to introduce it in the supermarkets. It is recommended that the marketing mix could be designed for details about the specific elements. The sales strategy is also forecasted that presents the products better than the competition. The milestones are graphically represented regarding assigned dates, responsibilities and budgets (Falik, Lahti and Keinonen 2016). The visual representation of the data is for better understanding and the targets to be achieved in every quarter. It is assessed that the canal run must be conducted in a ll the four quarters, whereas the in-store displays, product facility expansion and production equipment are to be run in certain parts of quarters only (Bplans.com 2017). The marketing strategies and pricing strategies are not determined using which the business shall be conducted in Sydney. All the financial statements and forecast figures are well represented in the appendices (Demil et al. 2015). Conclusion Overall, it is assessed that the business is suitable to conduct in Sydney. The business plan is practical, but there is a need to identify several sections such as pricing strategies, promotional strategies and others. There is no biased information presented in the business plan. The political conditions of the business are favourable to conduct business in Sydney. It is evaluated that the business plan seems practical as it has a clear direction and target. Further, the organizational mission is making high quality products, offering greater value to the consumers and having commitment to the highest standard. The business plan states about the ownership of The Pasta Tree by Jill Forman and John Wingate. The graphical representation of the past performance regarding the sales, net profit and gross profit helps in easy understanding of the plan. There is a need to state the services offered by the brand such as fulfilment of customers needs, customer care service or home delivery o ptions. The market segment can be divided demographically, geographically, behaviourally and psychograph. The plan does not identify a few competitors in the same industry and their distinctive advantage over The Pasta Tree. Therefore, a few competitors and their core advantages need to be identified. The business needs to have a license and must undergo the administrative and security check processes to ensure safe food. The business plan needs to take into account the organizational risk factors in operations, staff or others so that mitigation techniques can be formulated and uncertainties can be managed. The greatest strength about the financial projections are that three years are analysed that provides an idea about the financial condition of the company. The marketing strategies and pricing strategies are not determined using which the business shall be conducted in Sydney. References Bplans.com (2017).Pasta Manufacturer Business Plan Sample - Appendix | Bplans. [online] Bplans.com. Available at: https://www.bplans.com/pasta_manufacturer_business_plan/appendix_fc.php [Accessed 21 Apr. 2017]. Brinckmann, J. and Kim, S. (2015). Why We Plan: The Impact of Nascent Entrepreneurs' Cognitive Characteristics and Human Capital on Business Planning.Strategic Entrepreneurship Journal, 9(2), pp.153-166. Demil, B., Lecocq, X., Ricart, J. and Zott, C. (2015). Introduction to theSEJSpecial Issue on Business Models: Business Models within the Domain of Strategic Entrepreneurship.Strategic Entrepreneurship Journal, 9(1), pp.1-11. Falik, Y., Lahti, T. and Keinonen, H. (2016). Does startup experience matter? Venture capital selection criteria among Israeli entrepreneurs.Venture Capital, 18(2), pp.149-174. Ghandour, A. (2014). Identifying Dimensions of Business Continuity Plan from Common Expressions among Business Continuity Professionals.International Journal of Business Administration, 5(3). Martin, B., McNally, J. and Kay, M. (2013). Examining the formation of human capital in entrepreneurship: A meta-analysis of entrepreneurship education outcomes.Journal of Business Venturing, 28(2), pp.211-224. Neill, S., Metcalf, L. and York, J. (2015). Seeing What Others Miss: A Study of Women Entrepreneurs in High-Growth Startups.Entrepreneurship Research Journal, 5(4). Watson, K., McGowan, P. and Smith, P. (2015). Leveraging effectual means through business plan competition participation.Industry and Higher Education, 29(6), pp.481-492.